Three Ways of Making Eco-Friendly Modern Trade Show Displays

Modern Trade Show Displays

You probably know terms such as eco-friendly, “going green,” and “collaborative consumption.” This is the result of the global shift towards sustainable practices to fight climate change. Modern trade show displays are now a part of that fight!

The concept of sustainable designs became prevalent during the 1972 United Nations Stockholm Conference which recognized the environmental impact caused by human activities. ExpoMarketing is aware of its roles and capabilities in contributing to these ambitious goals. Plus, our custom trade show booths make it possible for us to chip in!

As a consequence of these new efforts, ExpoMarketing has created innovative design processes that promote sustainable consumption while maintaining quality.

We will list down guaranteed ways to make modern trade show booths eco-friendly.

Modern Trade Show Booth Assessment

None of our efforts or frankly the efforts of anyone would mean much without a scale to measure them. So, we have built metrics into the design stage of our custom trade show booths. This is often referred to as a life cycle assessment or method for measuring environmental impact.

To begin the life cycle assessment at ExpoMarketing, we analyze every trade show exhibit to find flaws. A flaw is something with a detrimental effect on the environment. As an example, an unnecessary use of resources or energy. Energy consumption is more often the number 1 culprit around here. This helps us identify the trade show booths needing adjustment.

Trade Show Booth Inventory

The second phase entails conducting an inventory of all necessary inputs used in designing trade show booths. Inputs are the materials used or the different features of a trade show booth.

This is significant because certain materials produce more greenhouse gas than others. For example, PVC and foam board are materials that generate more greenhouse gas.

We will quantify and qualify the raw materials and resources used in the design process. This ensures we meet the standards of modern trade show booths. The use of salvaged and reclaimed materials in creating our booths as well as LED lighting reduces energy consumption, thereby reducing environmental impact.

Once this is complete, we move on to our energy consumption.

Energy Consumption Of Trade Show Displays

There are two main considerations when calculating energy consumption. First, is the energy used to create the trade show booth. Crafting and molding raw materials into their finished product does not happen without power.

The second is the energy output of the trade show booths overall. Many trade show displays are visually impressive. However, pop-up displays and backlit displays can be energy-demanding. Additionally, to be considered a modern display and meet audience expectations you must have high-resolution graphics.

It is being stuck between a rock and a hard place. To be a modern trade show booth you want to conserve more energy. Also, to be a modern trade show booth you must be eye-catching and establish a trade show presence.

At ExpoMarketing, we perform an impact assessment to determine this energy consumption. This allows us to measure the carbon footprint of all our booths.

Finally, our team evaluates the environmental impact and comes up with recommendations.

Green Trade Show Displays

Once the life cycle assessment is complete, ExpoMarketing adopts all the recommendations where applicable.

We also limit ourselves to the number of suppliers and try as much as possible to source from local suppliers. This helps us cut back on the transportation demands of gathering our raw materials for a tradeshow booth. Ideally, we partner with suppliers that provide eco-friendly products to reduce our carbon footprint.

We work closely with Brumark, a company that specializes in eco-friendly flooring made from recycled rubber, bamboo, and cork, among others.

Other sustainable designs include modular displays that adopt the 3R model of reducing, reusing, and recycling. Modular systems can be displayed in different trade shows and only require minor changes.

Renting Pop Up Displays

An additional option that helps companies go green is renting their trade show booth. Clients are usually hesitant because of the notion that a rented display is low quality. Athough rentals may have been used before, ExpoMarketing expertly customizes them prior to each use.

Our rental portable trade show displays are still the best at all trade show events. Everything ExpoMarketing does is considered to set the standard for the trade show industry.

ExpoMarketing allows its clients to change the graphic elements, led lights, banner stands, and just about everything in all other related categories of design. Enabling clients to use the same modular displays for different trade shows. This is specifically advantageous when one is short of time.

Online Trade Show Booth Concerns

It can be nerve racking to make purchases online because you are unsure about the product you will actually receive. Our portfolio demonstrates that all our modern trade show displays match the digital renders so clients need not worry about their end product.

The trade show planning process is more often an offline matter that requires frequent travel. The logistics of transporting materials back and forth increases the carbon footprint. ExpoMarketing aims to mitigate this by organizing online pre-show visits.

In these visist we would stage the pop up display and dismantle it to ensure everything is working properly.

Finally, based on our recommendations it’s clear that companies have a role to play in fighting climate change. This article demonstrates that all these activities are attainable so companies should not shy away from adopting them.

• Custom trade show displays that are tailored to your business needs and goals
• Modular trade show displays that are easy to set up and transport
• Pop up displays that are lightweight and easy to use
• Tension fabric displays that offer a sleek and modern look
• Retractable banner stands that are easy to set up and take down

Creating A Compelling Trade Show Display

The bottom line is you can be environmentally cognizant and create a stellar trade show exhibit. If you partner with ExpoMarketing you will ensure your trade show display is well-designed and visually appealing. While we ensure your trade show display is designed to hit your business goals and target audience.