5 Benefits of Portable Trade Show Booth Displays

Trade show displays are a fundamental part of the marketing strategy of any brand. Trade shows and exhibitions not only help you promote your services or products; they also help you connect with your clientele directly. However, traditionally most trade show booths can be challenging to set up and transport. From upcoming companies to seasoned businesses, any brand can benefit from using portable trade show booth displays. In fact, a portable display may be the best solution for your next trade show! This article will make you look at trade show displays even more logistically going forward!

Pop Up Displays Are Affordable

Trade show displays are built and funded with a marketing budget. Utilizing a portable display instead of larger displays is financially good news for small to mid-sized companies.

Portable displays are lightweight and relatively small, meaning; they cost less and ship quickly. Secondly, the installation, assembly, and transportation of these displays is relatively cheap.

Additionally, portable displays are designed to withstand the rigors of consistent use and travel. Buying one is making an investment that will last years.

Portable displays help you create a lasting impression on your clients. They are created to be visually compelling with LED lighting, monitor mounts, high-resolution graphic options, and so forth.

Portable displays are also highly customizable with pop-up frame options ranging from columns, arches, and stands to accessories like counters, kiosks, and lights. You could have a retractable banner as a complimentary piece or other add-ons.

ExpoMarketing offers a Medallion line of portable displays made of high quality, wrinkle-free fabric. The screens display vibrant graphics on impressive backgrounds and expert finishing. These portable displays will help you provide attendees with the ultimate trade show experience.

Pop Up Displays Save Time

Using a modular display can inflate your drayage fees. Portable displays are a convenient option because they are light and easy to assemble. Their simplicity means that you can do most of the assembly and maintenance yourself.

You do not need to employ the show’s staff to help you move your display, or even have them around in case the display falls apart. With all the time you save by using a portable display, you can focus on preparing your presentation for your trade show retail display.

In some instances, you may need to put your display to multiple uses outside the traditional trade show setting. Luckily, portable displays are made from lightweight materials compact enough to be transported in the back of an SUV.

Consequently, you can customize your portable trade show retail displays to fit any exhibition. You or a member of your team can adapt the screen to suit a corporate function, conference, recruitment fair, or company mixer.

They Are Flexible

In some instances, you may need to put your display to multiple uses outside the traditional trade show setting. Luckily, portable displays are made from lightweight materials compact enough to be transported in the back of an SUV.

Consequently, you can customize your portable trade show retail displays to fit any exhibition. You or a member of your team can adapt the screen to suit a corporate function, conference, recruitment fair, or company mixer.

Changing the message on a screen is very straightforward. You can alter the message or graphics on your display in no time. This means you can have multiple settings in one trade show retail display. This strategy is guaranteed to keep your audience intrigued and coming back for more.

Types of Portable Trade Show Displays

Now that we have thoroughly pushed you to consider a portable trade show display over traditional modular displays, here are some options!

• Pop-up displays: a popular choice for trade shows, offering functionality, portability, and affordability
• Tension fabric displays: lightweight and portable, with a modern and sleek design
• Truss displays: a more expensive option, but offers a unique and eye-catching design
• Curved trade show displays: a great option for creating a unique and memorable experience

At ExpoMarketing, we understand the versatility and efficiency provided by portable displays, which is why we provide you with high-quality, affordable, and highly adaptable portable display options.

Portable Trade Show Display Mistakes

Failing to plan and allocate sufficient time for the setup and testing of your portable trade show booth displays can lead to issues during a trade show. Yes, this type of trade show display is much easier to set up, but still plan accordingly. A good suggestion is to practice setting up before the event.

Additionally, ignoring the overall aesthetic and branding of the display can diminish its impact and coherence.

Neglecting to incorporate LED lights or other attention-grabbing elements will make the display less effective in drawing attention. The display is already smaller by design, so it needs a wow factor like great lighting and graphics.

Choosing The Right Trade Show Display

Despite all of this great information about portable trade show booth displays, you have to make the right choice for your business.

Portable trade show displays provide a convenient and cost-effective solution for showcasing your products or services. By selecting the right display and considering essential features, you can create a memorable and impactful experience for your audience.

Your trade show booth can make or break your company, so make sure to give it the attention it deserves. List out the goals or objectives you have. Those are the expectations you’ll have for your trade show exhibits.

With careful planning and by partnering with ExpoMarketing, you can maximize the effectiveness of your trade show display and achieve your goals.